HomeAboutProjectsConnect

FB Custom Audience Builder

Built

Unified audience data from every source, formatted perfectly for Facebook.

Customer data lives in your CRM, your email tool, your payment processor, your spreadsheets. Facebook needs one clean file. Pulling it together manually means mismatched formats, missing fields, and weak match rates.

I built a pipeline that pulls from every data source across the business, unifies and validates the records, and outputs a file formatted precisely for Facebook's custom audience matching.

6x improvement in audience match rate

Facebook AdsDataAutomationAudiences

This tool isn't publicly available, but if you're dealing with the same problem, I'd be happy to talk.

Get in touch