About
The quick version.
Coach Foundation
I co-founded Coach Foundation about 11 years ago. The idea was simple: coaches have real expertise, but most don't know how to build a business around it. We built the systems and platforms to help them do that.
Over 11 years I've run almost every function in the business - tech, product, operations, SEO, finance, parts of marketing. The role has shifted as the company needed. That's what building a company actually looks like.
Right now my attention is on what AI actually changes about building and running a company - not just the tools, but the assumptions.
“Eleven years is long enough to know what works. It's also long enough to know when the game is changing.”
Dubai
I moved to Dubai in 2023. New city, new network, new constraints. It felt like the right kind of uncomfortable.
On the Side
I kiteboard, highline, snowboard, surf, and spin fire. Addicted to the rush and to the state of flow. Being better than I was yesterday. Me vs me.
Background
I studied at BITS Pilani. The environment, the people, the ambition in the air - it was formative in ways I'm still discovering. Being surrounded by that many curious, driven people shapes how you think about what's possible.
Book
How to Start a Successful Online Coaching Business
Co-Author · Available on Amazon
A practical guide for coaches looking to build profitable online businesses. Covers positioning, platforms, and sustainable scaling.
View on Amazon
